Analyzing target customers is an expensive, time consuming process if you approach it in the traditional way. However, if you have been reading this series of articles for the Online Marketing Guerilla (OMG) you will know that we can find everything we need to know in just a few hours using free web resources.
As business owners, it’s crucial that we understand how to utilize our resources to the fullest. Fortunately, the technology and tools that are available to entrepreneurs today has really leveled out the business playing field in so many ways. We now have access to simple, cost effective ways of reaching our target markets and communicate […]
Remember filmstrips, movie reels, overhead projectors and transparencies? These are the “tech tools” that I remember from my school days. Not an interactive anything anywhere. It was simple. Teachers and professors had to decide between blackboards or overheads, black, blue or maybe green ink and that was about it.We’ve come a long way from those […]